To say social media is in a state of ascendancy is to say man continues to evolve… I mean it’s quite obvious isn’t it? Two companies that occupy the most mindshare when we look to the silicon valley to make ourselves feel better abut the economy are primarily social media platforms – Google and Facebook. The third company (or the first) on that list has been a critical driver in that growth – Apple continues to, more than any other company, provide the most intuitive ecosystem (device, platform, distribution channel) that enables a group of content consumers to become a community of content producers. And that is the story of web 2.0… And that is becoming the story of man.
Take the revolutions (and you hope it is a good one) in the Middle East for instance – social media has played a huge role in creating the awareness of the status quo, providing the moral impetus for change and then providing the tools for organizing towards that change. The dictators of yesterday had prepared themselves for the push communication technologies of yesterday and had no answer for the pull communication that Twitters, Facebooks and the Googles of today have enabled. This revolution brought to you by the good people that bring you: search, social networks, real-time trends, blogs n micro-blogs and mentos-bursting-in-coke videos… Maybe we don’t need the State Department anymore? I think I just heard Sarah Palin say: I wanna blog that on my Facebook page… I was kidding.
So as I start of this year’s expo… I am expecting to hear a lot on best practices, the meeting of here and now mobile applications with the presence of copious amounts of social data and maybe a little of where do we go from here?